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7 Marketing Methods for Real Estate Coaches By: Joanne Victoria: You shower, shampoo, dress your best, check to see if you have plenty of business cards, drive about an hour, introduc... Commerce, check the membership list and get brochures of businesses in your target industry, target market and target a... The Real Estate Bubble Fallacy By: Michael Setz: There has been a lot of talk lately about the "Real Estate Bubble", and a lot of folks are asking the question: "When ... followed by downturns of single digit declines. Its like taking two steps forward and one step back. In the big picture... 10 “No Money Down” Ways to Buy Real Estate By: Richard Massey: Turn the Television on any Sunday morning and you’ll find yourself in the middle of a “how to buy real estate” infomer... it at some future time. Provide for the rental payment to be credited towards the down payment if you decide to exercis... Real Estate By: Chris Anderson: YEEHAW!!!!!! The south will rise again!! Can't you just imagine the Dukes of Hazard boys sitting on the hood of thei... was 28,000 acres at a price of $30,000/Acre. No big deal, right? Wrong!!! This land was purchased around YEEHAW Junc... Flat Fee MLS Listings - Is this the future of real estate By: Richard Massey: Realtors are all a buzz about this new form of listing houses on the MLS (multiple listing service). Some feel it crea... cases in other states. With the increase of house prices, is the 6% sales commission going to survive or will flat fee ... Customer Service – the Real Estate Revolution Glenn MurrayTraditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the country are coming to believe that the key to real estate success is service – not sales. Competition and technology now give customers almost unlimited choices, so agents are having to work harder and spend more to win listings. They’re discovering that business success comes from repeat business and word-of-mouth. And customer service is the key. Loyalty and good-will can’t be bought – not even with the sale of a house. Customers like to be treated with honesty, respect, and integrity. They want a realistic and accurate property appraisal. They want an agent who commits to action. They want to be able to speak to someone who can help them when they call. They want to feel welcome when they walk into the office. They don’t want their intelligence insulted by advertising. They don’t want to be fed a line (even if it is what they’d like to hear…). Agents with business sense know that if they can provide this customer service – if they can pioneer great customer service in real estate – they’ll have a real edge on their competitors. Far from being an impediment to success, they see today’s marketplace as an opportunity to flourish. Obviously, the sale is still critical, but it’s part of a greater whole – almost like a critical KPI (Key Performance Indicator). It’s based on the simple premise – serve and you will sell. The premise holds true because all the pre-requisites of a sale are intrinsic to good customer service: The price is realistic, the marketing is intelligent, the advertising appropriate, and commitments are made and kept. Vendors, buyers, landlords, and tenants alike receive the same high level of customer service. 5 Quick Tips for Finding a Service Oriented Agent 1) Ask to see references – It’s not that much different from a job interview. Think of the agent as the job seeker, and encourage them to prove their customer service qualifications. The right agent will be only too happy to provide as many references as you’d care to see. 2) Analyse their business growth – Assuming their references are in order, ask after their business growth. References provide you with qualitative evidence of customer focus. You should supplement this with something quantitative. If the agent is still growing rapidly in today’s environment, then they must be doing something right. 3) Analyse their market share – Like growth, market share can be an indicator of customer focus. Ask what their share of the target market is. 4) Observe their behaviour – Do they return phone calls? Do they commit to action? Do they meet their commitments? Are the punctual? Do they keep you informed? Do they remember important details you provide them? 5) Gauge access to staff – When you first called, did you get to speak to someone who could help you? If not – if they took your name and number and told you they’d get someone to call you back, this might be indicative of their customer service approach. Glenn Murray heads advertising copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles. 
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